Privacy Policy

Last updated: June 2026

This policy explains how Pedigree Chums (referred to as we, us or our in this policy) collects, uses and protects your personal data when you use this website and sign up for our launch offers. Pedigree Chums is a trading name of Taylor James Stephens Ltd, registered in England and Wales. We are the data controller responsible for your personal data.

What we collect

When you complete our sign-up form we collect:

• your email address
• whether you have asked us to reserve a pack for you

We do not ask for or store any other personal information through this form.

How we use your data

We use your email address to:

• send you a discount code ahead of our pre-release launch
• let you know when packs go on general sale
• contact you about a pack reservation, if you asked us to reserve one

Our lawful basis for this is your consent, which you give by ticking the consent box and submitting the form.

Who we share it with

We use trusted third-party providers to deliver our emails and manage our mailing list. They act as our data processors and only handle your data on our instructions:

• Resend, which sends our emails
• MailerLite, which stores and manages our mailing list

We do not sell your personal data to anyone.

How long we keep it

We keep your email address for as long as you remain subscribed to our launch updates. If you unsubscribe or ask us to delete your data, we will remove it from our active lists promptly.

Your rights

Under UK data protection law you have the right to:

• access the personal data we hold about you
• ask us to correct it if it is wrong
• ask us to delete it
• object to or restrict how we use it
• withdraw your consent at any time
• ask for a copy of your data in a portable format

To exercise any of these, contact us using the details below. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Unsubscribing

Every marketing email we send includes an unsubscribe link. You can opt out at any time and we will stop sending you marketing emails.

Cookies and analytics

If you accept cookies, we use Google Analytics to understand how the site is used. This site also embeds a video from Vimeo, which may set its own cookies. We do not use advertising cookies. For the full detail, see our Cookie Policy.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised date at the top.

Contact us

If you have any questions about this policy or your data, email us at enquiries@pedigreechums.co.uk.